With a large number of people using smart phones and tablets all over the world in order to perform their internet tasks or activities, it can be said that in the near future, mobile will take over desktops or laptops in terms of internet usage. Introduction of smart phones has really revolutionized the process of internet access. A large percentage of the internet users presently, access internet through their mobile phone or tablets. Because of the increasing activity of mobile internet usage, websites which are mobile friendly possess the odds of increased visibility. This requires the implementation of responsive web design to your website.  

According to the business analysts and internet experts, this is going to be the key factor for websites in the coming days. And if we consider the logical factor as well, it is quite evident that websites with responsive design will definitely fetch more visitors to the site. Below here are some interesting statistics of mobile usage.

Ø  More than one fifth of entire Google searches are done from different types of mobile devices and tablets.

Ø  According to the reports, almost half of the local searches in the USA in the year 2013 were performed from smart phones and tablets.

Ø  In the United States, a quarter of the internet users access internet through their mobile devices.

Ø  According to another report, a staggering 25.85 percent of all the emails are accessed through mobile devices or smart phones. And another 10.16 percent of emails are accessed through tablets.

Ø  The total number of mobile phones all over the world is around 4 billion. And out of this almost 1.08 billion phones are smart phones.

Ø  It is expected that within the year 2014, that the usage of mobile phones for accessing internet will take over the number of desktops and laptops.

These facts and figures are the prove enough backing the importance of responsive design for websites. The key feature of responsive design is that it provides equal visual pleasure while accessing any particular website from different devices. This means when you open a website from a desktop, you don’t have to adjust the site. Similarly when you open the same site from your smart phone, it fits its size with the screen resolution. Some of the key advantages of using this design are:

Improved User Experience

It has been seen that users are more likely to get back to a website that is responsive and easily accessible through mobile phones or tablets. They prefer purchasing products from such websites. Almost 50 percent of the users have informed Google through various surveys that they feel less important to any business when they become unable to access the website through their mobile.

Better Optimization

Responsive design plays a huge role in optimizing any website. It’s quite natural that increased traffic will help to improve the ranking of any website. Apart from being a cost effective solution, this provides a great amount of happiness among the customers and among the professionals associated with the design and content management of that particular site.

Getting Advantage in the Competition

Staying ahead of any competition is always a good sign for any business. While more number of users are using mobile to access internet, you have to have responsive website to grab that part of customers or else you will surely lose that customer base. Better visibility of your site means better opportunity for business. In order to stay ahead in the race you have to think differently.

Hopefully, the importance of a responsive website has become clear to you. If you haven’t yet created a responsive website, it’s high time now. Get in touch with Brandnetizen, one of the eminent and experienced web design company and convert your website to a responsive one.

For more reference of responsive web design and development go through brandnetizen.com